GuidesPractice management
Prospect pipeline
Checked against product: 27 October 2026 · Owner: Wealthie product team
Purpose
The Prospects page shows everyone who is not yet a client, where they are in onboarding and what happens next. Use it to add prospects, keep each one moving, park those who are not ready and record why a prospect did not go ahead.
Before you start
- Access to Prospects in your organisation.
Where to find it
- Left sidebar → Prospects. Switch between the board and list views, or open Closed · 30d and Nurture.
How the board is organised
- Board columns: Not started, Introduction, Discovery, Data Gathering, Disclosure & TOE and Review. A prospect moves across as its onboarding workflow progresses.
- Each card shows the owner adviser, value (funds under management and annual insurance premium, where recorded), the next action and whether it is waiting on the client.
- Lead sources: Referral, Website, Seminar, Network, Existing client intro, Cold outreach and Other.
Add a prospect and start onboarding
Step 1: Select New prospect
Enter the prospect's details, including the owner adviser and lead source where you have them.Step 2: From the prospect's actions, select Start onboarding
This starts a Client Onboarding workflow. See Onboarding and workflows for meeting-first and forms-first options.
Keep prospects moving
Step 1: Check the next action
Every active prospect should have a next action. Cards showing No next task need one.Step 2: Chase the client
From the actions menu, select Chase client. Wealthie shows What will be sent (the current onboarding reminder email) before you select Send chase.Step 3: Park a prospect who is not ready
Use Park prospect in Nurture and choose a reason, such as Awaiting funds / term maturity, Health circumstances, Plan paid, not implemented, Timing — personal, Awaiting third party, Budget or Other. Add a note about what you are waiting on and a date to re-engage.Step 4: Re-engage from Nurture
The Nurture page lists parked prospects with their reason and wake date. When the date is reached, re-engage the prospect or mark it lost.
Close and reopen
Step 1: Use Mark prospect as lost
Choose a reason, such as Timing / not ready, Chose another adviser, Fees / price, Scope mismatch, Ghosted / unresponsive or Unqualified. The prospect moves to Closed · 30d.Step 2: Reopen if they come back
From Closed · 30d, select Reopen. The loss reason is cleared and the prospect lands in Nurture with a follow-up task. The cancelled onboarding workflow is not restarted; start a new one when you are ready.
What you should see
- Active prospects on the board, each with an owner and next action.
- Parked prospects in Nurture with a reason and wake date.
- Closed prospects with a recorded outcome.
What is saved or sent
- Send chase emails the client the current onboarding reminder. Nothing is sent until you confirm.
- Starting onboarding can email the client, depending on the workflow options you choose.
- Parking, marking lost and reopening update the prospect record only.
If something goes wrong
- Chase not sent
- Check the client's email address on file and the assigned adviser's mailbox connection, then try again.
- A prospect was marked lost by mistake
- Reopen it from Closed · 30d. It returns to Nurture with a follow-up task.
- A prospect is missing from the board
- Check Nurture and Closed · 30d, and clear any adviser filter.